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( William Caslon I, 1722) Carol Twombly, 1990. The subtlety of line and detail are simply remarkable.” Robert Slimbach Of the various roman and italic sizes that he cut, I feel his Vraye Parangonne font (about 18 pt.) best captures the essence of his vision. “Garamond was quite the master who appreciated restraint as much as elegance. 1480–1561), Several derivatives of the Parisian punch cutter’s design have been chosen, including ITC Garamond (Tony Stan), Adobe Garamond & Garamond Premier (Robert Slimbach). A quintessential British design produced under the direction of Stanley Morison at Monotype. It remains one of the most distinctive blends of humanist and geometric shapes. It was a real modern typeface, not based on existing serif typefaces”. “Paul Renner’s Future characterised his time and influenced many other designers. This immortal ‘modern’ typeface with its uncompromising shapes has become the benchmark geometric sans for almost 80 years. “Scala and Scala San are just about perfect.” John Boardley FontShop International’s ‘first serious text face’. “Each character just feels ‘normal’ and ‘right’”. Famously used for Barack Obama’s 2008 presidential campaign. “A gorgeous technical achievement.” Jason Santa Maria It’s a sturdy yet friendly typeface, with a wonderful flowing italic, that features on millions of websites. Georgia has a large x-height and ascenders that rise above the cap height. Originally designed for clarity on low resolution screens, for Microsoft, it is the counterpart to Verdana, which also appears in this list. The top 10 designers’ favourite fonts will be quite familiar to many but hopefully the full list will provide a useful stepping stone to exploring many more. We’ve counted the number of times each typeface was selected and found consensus with the top 25. In each issue of 8 Faces magazine we asked eight leading designers from the fields of typography, lettering and type design itself: If you could use just eight typefaces, which would you choose? Over four years and across eight issues we interviewed 64 world-renowned designers, including Erik Spiekermann, Jessica Hische, Michael Bierut, Nina Stössinger, Mark Simonson Seb Lester, plus owners of respected type foundries such as, Font Smith, Type Together and Process Type. Wouldn’t it be great to start with a short list of typefaces, hand-picked by designers in the type industry? There are some excellent guides on how to choose a typeface and helpful methods for pairing typefaces but in order to apply these principles it’s important to be familiar with a broad range of quality typefaces. But with over 100,000 font families to pick from it can be a daunting task. And if you’re in a hurry, then “sans” is fine too.Selecting the right typeface makes all the difference to effective design and communication. The term “sans-serif” was coined in 1830, and is from the French meaning ‘without serifs.’ “San serif” is a misspelling, but both “sans serif” and “sans-serif” are fine - with the former spelling most common. Sans serif, san serif, sansserif, or sanserif? Extreme contrast - pair a geometric sans like Grato Classic or Postea with a classic style serif like Span or Brill. Choose sans serifs with a similar skeleton or structure, like a humanist sans with an old style serif) 3. Pair sans serif and serif fonts with similar x-heights or from the same superfamily (e.g. However, if you're looking for general principles, here are three options:ġ. The first and most important rule is that there are no hard and fast rules. That really depends on what you want to achieve. How to pair sans serifs with serif fonts? San serif typefaces with lots of quirky or ornamental details are great for display purposes, but lack the necessary clarity and legibility required for extended body text. Yes! But your choice of sans serif will depend on whether the text is long or short or in print or on screen. Many people think of sans serif fonts only for display purposes, but sans serifs, including Geometric Sans, Neo-Grotesque, and Humanist Sans, are great for UI and reading on screen too as web-fonts. See Fonts for Human-centered Branding, for some good examples. Geometric Sans Serif typefaces are popular for branding and logos. The short answer is that sans serif fonts are used for almost everything. See more sans serif fonts Questions about sans serif fonts